Helpful tips and tricks I wish I’d been given when I first started freelancing

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When I first started out in freelancing, I felt like I had more questions than answers. How do I submit my taxes? How long should I estimate for social scheduling? What needs to go into a contract? What should I put on an invoice? With few freelance friends to turn to for advice, I often felt stuck and confused and ended up making some small mistakes that whilst not catastrophic, were definitely a little embarrassing.

Working as a freelancer is an entirely new experience for most people, and is a very different lifestyle to a 9–5 office job. Although the…


In 2021, the modern workplace looks very different from its 2019 counterpart. We’ve swapped desks for kitchen tables, conference rooms for conference calls and Friday drinks for Friday Zooms. Our working life has changed dramatically over the past 12 months, and there’s no denying that times have been hard.

But how different is the working environment really? Our bosses can still be demanding, our colleagues can still be frustrating and our lunch breaks will never feel long enough to break up the day. The sudden increase in physical space between us and our least favourite manager doesn’t make them any…


In 2021, Etsy is one of the most popular sites for finding unique trinkets, homewares and gifts online. With so many brick and mortar businesses closed and quarantined, over the past year, consumers have been heading online to find those one-off pieces that only Etsy sellers can provide. Growing from a small forum for indie artists to a huge online marketplace, Etsy has fast become a full-time earner for many of its sellers and right now, it’s more important than ever to pay attention to its hustle.

But, much like any retail business, product alone won’t turn a profit. Marketing…


At the start of every year, I like to sink back into work by refreshing, decluttering and cleansing my working space. From cleaning out my desk to replenishing my stationary, it’s a big part of my ‘back to work’ routine that helps me feel ready, productive and prepared for the long 12 months ahead. But with so many of us working online and working from home at the moment, not only do we need to declutter our physical working spaces, but also our digital spaces too — to give us a fresh start for a fresh new year.

Declutter Your Phone

Over the…


Bubblegum pink meeting rooms, fluffy unicorns, free ice lollies, and high heels — the emblem of female empowerment within Manchester’s Missguided head office. The digital fashion brand has crashed onto screens in an intimate documentary from Channel 4, promoting their climb back up to the top after a huge financial crash in 2018. Through vibrant shots of modeling shoots, office parties, publicity stunts, and sample sales, the documentary focuses on the highs and lows of working for Missguided, and the perks that come with being a fast-fashion retailer.

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Source: Missguided.co.uk

As a mid-twenties woman with an interest in fashion, who avidly watches…


With employment figures dropping, marketing departments are in rapid decline. Over the past four months, marketers, PR executives, branding teams and copywriters have faced high levels of furloughs and redundancies throughout the country and as the industries slowly open up again, businesses are scrambling to find their replacements.

Coffee shops are ready to re-open, retail stores are stocking up, offices are opening their doors and physical spaces are accessible again, and it’s vital that businesses use fast, reactive marketing to help reach the public audience once more. So who do they turn to in their hour of need?

The freelance…


Over the past few years, the way we brand our businesses has changed. More and more small businesses are relying on minimal, high-quality branding over heavy-handed marketing, and are pouring more of their budgets into creating simple, elegant designs for their business. With the rise of Pinterest branding boards and influencer culture, businesses have much steeper competition when it comes to finding unique, beautiful brand styles to promote their products.

However, money is tight and branding is expensive. …


If you haven’t already noticed, we’re currently emerging from a global pandemic. We’ve been through social isolation, lockdown and quarantine, and Britain is facing a tough period of unemployment and economic uncertainty. So many of us have lost our jobs, our clients and our income over the past few months and we’re just about ready to start getting back on our feet again.

As a freelancer, money is always a big topic of conversation. From handling our own income tax to budgeting for quieter periods, it can often feel like a struggle to stay afloat. …


We’ve all seen it happen — a big brand name company drops a Tweet with a typo, sends out a monthly newsletter with the wrong content, shares a broken promo code or tags the wrong competition winner on Instagram. You might remember the time that Sainsbury’s tried to ring in the weekend a day too early, or when Little Mix forgot to delete the copy instructions from their promotional Instagram post. It can be funny to see as a follower, and even better to watch as a fellow marketer.

But what do we do when we’re the one making the mistake in the first place?

Marketing mistakes can happen to the best of us. Tweets don’t…


Whenever I speak to new clients or other freelancers, one of the first things they often ask is ‘how did you design your website?’

Websites and digital branding are a huge part of marketing yourself as a freelancer and can help to represent your work ethic, your range and your abilities in just a few simple web pages. Not only does your website create a virtual shop window for your business, but it also allows potential clients to evaluate you before even making contact. …

Nikki McCaig

Freelance Social Media Manager, Coffee-Drinker Email me at: nikki.j.mccaig@gmail.com for chats ’n’ stuff!

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