It’s no secret that social media is a difficult market to approach. Constantly changing algorithms, oversaturated platforms, the myth of the viral video, and the impossibly short life cycle of the social media trend can make it hard for brands and businesses to find their place in these digital spheres. With so much noise, content, and character being shared every single minute, how is a single small business meant to gain any traction?

In this week’s blog post, I want to share some of the smallest yet often overlooked secrets of building a great social media profile for your brand…


Throughout my years working as a freelancer, I’ve heard many a myth, rumour or assumption about my job. Whether it be from a well-meaning client or a judgemental social media post, there has always been a certain stigma about working for yourself.

Recently I found myself having to dismiss and debunk some of these myths, and although it was a frustrating process to do so, it also gave me a clearer understanding of why people make these assumptions of my work in the first place.

Over the past year, the term ‘working from home’ has been used more and more…


Over the past few years, the wellness and self-care boom has led to a re-imagining of office life. Where sick days were once a hard-fought and hard-won battle for only the deadliest of illnesses, they can now be assigned to mental health problems and mental distress. Where competitive sports once reigned supreme in the modern office and tabletop football games were the highest priority, wellness spaces and meditation zones are now taking over our workplaces.

We’ve changed the way we view our offices and our attitudes to working life have shifted dramatically; even before the pandemic self-care and wellness movements…


Over the last decade, the number of individuals becoming freelance workers in the UK rose by 14%. With the pandemic affecting physical workspaces and unemployment figures rising, freelance careers have been steadily inclining through 2020, as more and more people choose to work for themselves and work from home. I’ve been a freelancer for three years now, working both in and out of offices throughout that time, and I’ve experienced the great highs and the great lows that can come with this line of work. …


Note* When discussing ‘gender’ in the following post, I will be referencing the gender each individual identifies themselves as in your workspace. As a given, all employees should feel free to explore their gender identity and to be respected for the gender they identify as.

As a woman who has worked in several offices over the years, I’ve experienced my fair share of discriminatory office behaviour. From sexual comments and inappropriate assumptions to degrading task assignments and straightforward bullying, my career has been littered with these frustrating and harmful judgements based on little more than the protrusions on my chest…


We’re only days away from another significant marker in the roadmap out of lockdown, and many of us will be starting to consider returning to the office. Having worked from home for the past year, so many people across the country will have adapted to life in the home office, and so planning that fateful return to work could be a little bit stressful.

After months spent inside the comfort of our homes, with only our families around us, suddenly being placed in a bustling office for eight hours straight could be a little overwhelming — not to mention mentally taxing after the stress of this long, intense lockdown period. With new commutes to consider, a simultaneous loneliness and social overwhelm, new working routines to pick up on, and social distancing measures to maintain, it can feel like starting a brand new job again for the very first time.

Socially, financially and physically, the return to work can be a daunting prospect, so it’s…


Finding small pockets of peace and happiness in our everyday routines

From the beginning of lockdown to now, my working at home routine feels like it’s changed pretty drastically. From simply waking up and plodding towards my computer, to introducing some wellbeing exercises and activities into my day, the way I view the working day is different now; it’s better. With new clients come new ways of working, and with lockdown rules being stricter than ever, it’s a necessity to find small pockets of peace and happiness in our everyday routines.

So I wanted to share my day in the life with you, to hopefully inspire other freelancers out there to…


Helpful tips and tricks I wish I’d been given when I first started freelancing

When I first started out in freelancing, I felt like I had more questions than answers. How do I submit my taxes? How long should I estimate for social scheduling? What needs to go into a contract? What should I put on an invoice? With few freelance friends to turn to for advice, I often felt stuck and confused and ended up making some small mistakes that whilst not catastrophic, were definitely a little embarrassing.

Working as a freelancer is an entirely new experience for most people, and is a very different lifestyle to a 9–5 office job. Although the…


In 2021, the modern workplace looks very different from its 2019 counterpart. We’ve swapped desks for kitchen tables, conference rooms for conference calls and Friday drinks for Friday Zooms. Our working life has changed dramatically over the past 12 months, and there’s no denying that times have been hard.

But how different is the working environment really? Our bosses can still be demanding, our colleagues can still be frustrating and our lunch breaks will never feel long enough to break up the day. The sudden increase in physical space between us and our least favourite manager doesn’t make them any…


In 2021, Etsy is one of the most popular sites for finding unique trinkets, homewares and gifts online. With so many brick and mortar businesses closed and quarantined, over the past year, consumers have been heading online to find those one-off pieces that only Etsy sellers can provide. Growing from a small forum for indie artists to a huge online marketplace, Etsy has fast become a full-time earner for many of its sellers and right now, it’s more important than ever to pay attention to its hustle.

But, much like any retail business, product alone won’t turn a profit. Marketing…

Nikki McCaig

Freelance Social Media Manager, Coffee-Drinker Email me at: nikki.j.mccaig@gmail.com for chats ’n’ stuff!

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