Why Twitter should still be a priority for your brand marketing

I can’t quite count the number of times someone in the marketing world has told me that they won’t use Twitter to promote their brand. They’ll come up with a million reasons why they don’t like the service, or the brands that still use. They argue that they’ve fallen out of love with the social platform, that they can’t find their voice within it, and that they can’t connect to it the way they can with Instagram.